• Keeping ahead of the game – ensuring your content consistently surprises your audience
• Creating resonance with consumers – engaging with their heart before their wallets
• Broadening your market footprint – diversified content that targets new audiences
• Maintaining consumer excitement  – how to prevent an always on audience becoming jaded

• Invigorating the interactive business – extending participation in the mobile channel
• The mobile phone as a networked social computer – making mobile content an instinctive lifestyle feature
• Overcoming the slow replacement cycle  - new content functionalities that will accelerate uptake of converged devices
• Optimising your audience experience  - making cross platform experience seamless

• Becoming an entrenched part of the entertainment industry – the operator as content broadcaster
• Reinforcing the operator’s pivotal role as gatekeeper to the mobile content ecosystem
• Working with content owners to generate a win-win business model
• Content vs technology – what will drive uptake of new mobile services for operators
• Can there be a Swiss army knife solution for mobile content services?

• Reaching direct to the consumer - driving the moco business to the next level
• Effective implementation of a direct to consumer strategy
• Implementing billing, customer care and a common interface across multiple d2c players
• Taking consumer brands and internet players to the mobile platform

• The impact of mobile music on publishing business models – the challenge of meeting instantaneous demand
• What lessons for the mobile music industry can be drawn from the experiences of the internet?
• The changing business model of mobile music – are operators becoming distributors?
• Making the music you supply more important than the channel that delivers it to the business model

• Making mobile a core distribution channel for artists
• Generating mobile buzz – creating exclusive mobile music to reinforce audience engagement
• Should mobile be regarded as a marketing channel, or a distribution channel
• Stimulating ancillary revenues – reaching small but passionate audiences

• Captivating the music audience – building durable mobile music offerings that bring repeat custom
• Ephemeral music acts – seizing the moment through mobile channels
• Keeping cool – balancing exclusivity and exposure for music content
• Exploring music leasing business that make stimulate transient revenues

• Using mobile to engage with current fans and reach new ones?
• Will ringtones continue to be the most popular mobile music format?
• Using the power of mobile to harness a new fanbase

The chance to gain first hand insight into what gets investors salivating over new entrants to the mobile content arena. We’ve gathered senior VCs and financiers to hear investment pitches from mobile content business entrepreneurs. There’s a simple but devastating format, designed to show you what really stimulates investor buy in:

• Start ups present concise business plans aimed at securing investment
• Hear concise, honest critique from the elite panel of seasoned technology investors
• Participate in deciding who gives the most compelling proposal with live SMS voting

• Can mobile TV live up to the hype?
• Audience usage patterns – stimulating consistent viewing behaviour
• Providing the choice that initiates usage – building a compelling channel package
• Building interactivity into the viewing experience to enhance viewer engagement
• Always on TV content – mobile as the ideal medium for the Big Brother experience

• Tailoring quality and quantity for TV over mobile to meet viewer demands
• Programming for transitory viewing habits
• Packaging existing TV content to give mobile TV vitality
• Augmenting existing broadcast brands to gain cross platform engagement
• New forms of interactivity to delight your audience

• Bring mobile music and TV usage to the mass market
• Combining mobile TV with new services that stimulate robust revenues – bettnig advertising, mobile shopping
• Offering multiple types of content on a single distribution platform
• Making your mobile music platform a comelling service differentiator

• Advertising or subscriptions- who pays for mobile TV
• Working in a snack TV environment – creating high impact, instant gratification content
• Exploiting the cross appeal of mobile TV to untapped mobile content segment
• Drawing up transparent pricing structures that reinforce subscriber confidence
• Delivery models that offer cost efficiency and scalability

• Can broadcasters take the step to become MVNOs?
• Assessing the tolerance of consumers to advertising
• Captivating the audience - stimulate sustainable audience usage levels
• Device challenges – integrating intuitive handset features that stimulate viewing
• Beating the rush hour ¬– effective scheduling for mobile that capitalises on new primetime slots

• Offering the optimum mobile cinema user experience
• Pre-loaded movies on memory cards, on high capacity SIM cards, OTA downloads and streaming, “v-tunes” VOD models – what will be the key distribution channels?
• Handset manufacturers, mobile carriers, content providers - how to create a sustainable and recurrent business out of Mobile Cinema

• Maximizing mobile TV revenues with hybrid satellite and terrestrial broadcast
• Combining unicast and broadcast for unlimited mobile TV
• Using DVB-H in the S-Band as an open door for unlimited mobile TV
• Indoor coverage – the key challenge for users' acceptance of Mobile TV

• How can mobile video compete with other portable devices
• Developing the user experience to promote a consistent ’snacking’ viewing pattern
• Animated content – the most compelling form of video mobile content
• Reinforcing the personal link - stimulating consumers emotional attachment and involvement

• Entertainment, news and sport – the prime opportunities for streaming content
• Attaining TV quality through mobile video
• Comparing the benefits of on demand video content and linear broadcast content
• Advertising on mobile TV – is it possible on an already premium service

• Engaging with untapped mobile broadcasting audiences
• Writing and producing for mobile
• Establishing credibility around mobile TV programming
• Encouraging viewers to offer feedback and impact the direction of a programme

• Keeping ahead of the game – ensuring your content consistently surprises your audience
• Creating resonance with consumers – engaging with their heart before their wallets
• Broadening your market footprint – diversified content that targets new audiences
• Maintaining consumer excitement  – how to prevent an always on audience becoming jaded

• Digital maps – a new revenue stream for location based search players
• An early look at the future of the LBS industry and at the solutions that will drive your ARPU
• Discovering new use cases in the LBS space from submitted applications of the LBS challenge
• Winning applications that stimulate the emergence of geo referenced applications

Google would like to invite you to attend an educational session during this break on Building an Interoperable Mobile Website, led by Senior Google Software Engineer Sean Owens. Sean will talk about how to avoid common mistakes in developing a site for the mobile web, making it more accessible to mobile users around the world.

• Creating the mobile community experience with user created content
• Invigorating the mobile content experience – opening the mobile internet to the end user
• Enabling intuitive, simple content upload and distribution for the consumer
• Mobile genesis - facilitating the spontaneous creation of end-user content

• Value chain integration challenges and opportunities
• New distribution channels and opportunities for rich media content
• Content protection challenges for digital media and how DRM delivers benefits
• Viral and super distribution and managing complex value chains
• New business models enabled by latest integration of content delivery, rights permissioning and revenue management

Understand how to exploit the most slippery market available – the teens. The fickle youth market is a less entrenched consumer base and content strategies have to match the fluid and transient appeal of content. Mobile Content World brings together a group of your core market – to help you understand what the draws are for them in mobile content, and what makes them turn off. Can you afford not to listen to such a key demographic?

• How does the youth market use content?
• What brands attract them?
• Keeping your finger on the pulse of youth culture
• How do they want to pay for content?
• Monetising the appeal of celebrity content

• Stealing the business by virtualizing it
• Working with consumer research results
• Changing the business model of mobile gaming

• Understanding the industry scope - trends and perspectives
• Ways to tackle key market challenges - an overview of MEF initiatives
• Benefits of industry collaboration to evolve effective business systems
• Gaining an insight into new best practices

• Offering compelling content with an intuitive user experience
• What service categories effectively generate revenues
• Can marketing campaigns effectively utilise the mobile channel?
• Understanding usages level and demographics to analyse audience engagement

• Enabling focused, localised targeted advertising through the mobile channel
• Building revenue through effective mobile advertising platforms
• Understanding the key influencers that stimulate mature buying decisions
• Structuring mobile advertising into an integrated marketing campaign targeted to mature segments

With 75% of UK wealth controlled by the over 50s, a second live focus group break downs their lifestyle, spending patterns and how they interact with technology. Gain key insight into how this underexploited segment wants to use content on their mobile.

• Is the demand for entertainment or information?
• What trust challenges need to be overcome?
• What proportion of income are they prepared to invest?