• The revolutionised business model for mobile content
• How is the multimedia value chain structured?
• How does the ability to target different consumer markets impact on content creation?
• Different markets for mobile content – who are the players?
• Immersing your brand in mobile in content
  

Brad Duea defines the strategic direction of the Napster service and the opportunities offered by mobile content.
 

• Making the entertainment industry listen to its consumers
• Giving content vitality – creating media that fires the imagination
• Widening the distribution universe for your content
• Creating content that resonates with consumers
• Inspiring your audience and giving your brand vigour

The world’s 3rd largest advertising agency, BBDO discusses the astonishing potential of the mobile channel to become the most important medium for content and branding.
 

• The market for mobile content - unleashing the potential of mobile gaming
• Understanding the mobile content value chain
• The future of handset technology and mobile gaming platforms
• Making life easier for developers and publishers

• What will be the key revenue generators for mobile music?
• Delivering content direct from artists to consumers
• Personalising with exclusive content, or previewing in advance
• Contesting and other promotions such as pod– casts

• How will mobile music effect publishing business models?
• How does mobile fit into music company strategies?
• What lessons for the music industry can be drawn from the experiences of the Internet?
• Generating ancillary revenues through mobile music

• Ensuring the long-term viability of mobile music – insuring against revenue leakage
• How does the evolution of technology impact on the consumer?
• Subscription services for mobile music
• Focusing on services and quality before billing

• Innovative ways to bring 'the oldest medium' to a new audience
• Revolutionising the reach of radio
• Taking music radio to 3G
• Stimulating listener interaction – the impact of visual radio

• Monetising mobile P2P transactions
• DRM challenges – preventing piracy and limiting P2P spread of content
• More trusted than the Internet – the music industry view of mobile
• The distribution models for music over mobile – streaming or MP3s
• When will Napster on mobile become a reality?
• Subscription models for P2P
• Will file sharing affect the profitability of the mobile music market?

• Captivating the music audience – durability of mobile content
• Ephemeral music acts – seizing the moment through mobile channels
• The balancing act of exclusivity and exposure for music content

• Using mobile content to complement existing channels and deepen customer relationships
• Delivering high quality brand experience
• Stimulating the growth with creative content
• Delivering content through operator portals and off–portal

• Services as the differentiator for 3G – stimulating consumer uptake
• Ensuring seamless transition from 2G to 3G
• The impact of 3G on mobile game design
• The evolution of mobile games from novelty to entertainment

• Broadcaster opportunities in mobile content
• Expanding the relationships between TV and mobile
• Enabling interactive TV though through mobile
• The water cooler atmosphere – using mobile to create a participative environment
• Licensing issues for mobile TV

• Conceiving content for business – is 3G for youth or can it be compelling for business users?
• News content – a travelling companion for the business market
• Extending beyond video calls – what are the killer apps for business users of mobile content?
• Customised TV content – up-to-date news clips

• Engaging the TV audience
• Soaps and shorts – what TV content works on mobile?
• Animated content – the most compelling form of video mobile content?
• What do consumers want from mobile TV?
• Advertising on mobile TV – is it possible on an already premium service?

• Overcoming challenges in making rich content for mobile
• Defining content for a new platform – making games for N-Gage
• Blurring the distinctions between the gaming device and the mobile phone
• Enabling a gaming community through the mobile channel

• Audio and video entertainment channels
• A richer array of relevant content – focusing on lifestyle content
• Entertainment, news and sport – the prime opportunities for streaming content
• Attaining TV quality through mobile video

• 24/7 entertainment on the go
• Combining news and entertainment
• Loosening the ties to TV and PC – giving the consumer always on access
• Enabling video content anywhere at any time

• Keeping your finger on the pulse - rolling out new content services in hours instead of weeks
• Increasing revenue from non-voice services
• Being flexible - reacting to customers demands for new content services
• Managing content partner revenue streams
  
  

• Shortening time to market of mobile content with transparent policy enforcement
• Making mobile content delivery simple – alleviating the complexities and constraints
• Increasing user personalisation and customer
  satisfaction
• Realising new revenue opportunities from existing content services

• Developing compelling content exclusively for mobile
• Market analysis – who is using content, and how?
• Getting linked to the right brands
• Working with a narrow brand profile, but a wide spread of content

• Moving away from an operator centric content distribution model
• The changing business model of mobile music – are operators becoming distributors?
• The exponential growth of mobile content graphics, games and ringtones
• The critical nature of interoperability for consumers

• Producing focused and localised content – giving consumers something personal
• Fuelling the consumers desire to display their personal sense of style
• Extending the attraction beyond the youth market to more mature segments
• Moving from free content for marketing to paid download and subscription services

• What can be learnt from the advanced Japanese, Korean and South East Asian mobile markets?
• Extending the culture of paid for content on mobile
• Maintaining consumer excitement – how to stop the novelty wearing off
  

• Ownership and brand value
• How do music and branding interact?
• Enable consumers to brand their phones with your brand
• Sidestepping operator portals – getting straight to market
• Building brand power through content, products and celebrities

• The impact of mobile content of teen perception of brands
• What’s the best way to get your message across – event promotion, viral marketing, stealth marketing?
• Making content affordable to teen budgets
• Reaching teens through alternative marketing channels
• Getting a hold on the video game generation

Understand how to exploit the most slippery market available – the teens. The fickle youth market is a less entrenched consumer base and content strategies have to match the fluid and transient appeal of content.

Mobile Content World brings together a group of your core market – to help you understand what are the draws for them in mobile content, and what are the turn offs. Can you afford not to listen to such a key demographic?

• How does the youth market use content?
• What brands attract them?
• Keeping your finger on the pulse of youth culture
• How do they want to pay for content?
• The appeal of celebrity content

• Customer ownership – how are mobile branding strategies evolving?
• User interaction with branded content
• Drafting from an external marketing programme
• Retaining consumers interest in content
• Creating high profile digital brands

• Creating new revenue streams for mobile content
• Lessons learned: best practices in unifying delivery of content
• New methods to generate additional consumption by new and existing wireless customers
• Delivering the right mobile content to the right consumers at the right time
• Aligning goals of content providers and operators with consumer expectations

• Enable operators to generate revenues with content-rich new media
• Combine technological know-how with exciting content
• Create an ecosystem to host mobile end-user services

• Evaluating the growing ascendancy of big brands in the content sphere
• The transformation of the entertainment industry through mobile content
• Are consumers prepared to pay more?
• Evolving a compelling mobile content strategy
• From content creation to reaching the end user
  

• Marketing adult mobile content
• Taking advantage of the revenue potential of adult content
• Where is the demand for adult content coming from?
• What innovations will fuel growth?

• A new channel for branded content
• Developing an enticing browse and buy experience for the consumer
• Exploiting a vital new media channel – extending the reach of the brand
• Raising brand awareness with the youth market
• Expanding your presence outside operator portals
• New forms of interactivity to delight users

• Player–to–player communications, player profiles, game information, player matching and leader boards
• Multiplayer – enabling the person to person experience
• Subscription models for networked gaming
• Mobile tournaments – the opportunities for championship gaming. Person to person and person to machine
• Building a bond between players – create community loyalty

• Leveraging movie content through mobile games
• What will be the changes in games penetration and user demographics?
• The effect of the roll out of 3G on gaming
• Interactivity and massive multiplayer – adding depth of experience to mobile
  gaming
• Will mobile gaming generate more revenue than ringtones?

• Presentation and consumer demographics – who are the players?
• Mobile games as an effective advertising tool
• Hollywood and mobile games – leveraging a franchise through mobile games
• Video and the impact of 3D technology for mobile
• Merging the worlds of gaming and movies