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Product launches a showcase of solutions and live demonstrations
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>> Experience the best in mobile gaming and download a free mobile game
>> Mobile barcode competition from Mobiqa - win a bottle of malt whisky!
>> GignoSystem Europe launch Gen-Site at Mobile Content World 2005
>> Karaokini – the Mobile Karaoke Solution from ARX.net
>> Mobile erotica from Cherrysauce
>> Mobile Video Content from MMP
>> Strip Poker Pamela Anderson and Texas Hold’em Poker
>> The Global LBS Challenge – Europe
>> Mobile Kiosk from Alcatel
>> Bango focuses on going direct-to-consumer
>> MCP – direct content transfer from Celljump
>> Valista OffersPlus™ for bundled multi-vendor mobile content
>> Launch of the WIN Content Exchange
>> Experience the best in mobile gaming from ProvisionX
>> Intelligent Policy Management from Unipier
Experience the best in mobile gaming and download a free mobile game
ProvisionX runs a campaign that offers you to download a free mobile game to your own mobile phone. Just visit the ProvisionX stand no. 26 and in return for your business card you can choose from 3 different mobile games. You will experience how ProvisionX can help you to build and run the best mobile gaming delivery service with the best purchase experience possible.
ProvisionX is the service division of Glu Mobile, a leading developer and global publisher of mobile entertainment. It is an outsourced mobile gaming service delivery platform for the efficient sourcing, management and delivery of mobile gaming content. It allows mobile operators and media companies to offer their subscribers the best mobile games with the best purchase experience possible. Clients include Sunrise, Digi, Maxis, Mobistar, Tele2, Optus and Zero9.
To find out more about ProvisionX you can also attend their presentation “The no-nonsense guide to running a successful mobile gaming service” at the seminar programme in the exhibition centre on Thursday 15 September at 15.30 hours.
Mobile barcode competition from Mobiqa - win a bottle of malt whiskey!
Scottish based and with a presence in 22 countries worldwide, Mobiqa is showcasing its mobile barcode competition platform at MCW by offering delegates the chance to win a bottle of Malt Whisky.
As market leaders in mobile ticketing and mobile coupon solutions, Mobiqa will be showing delegates just how easily our technology works. Attendees will simply text ‘Mobiqa’ to a short code number. They will then receive a confirmation text message to their mobile that includes a barcode. When the barcode is scanned at the Mobiqa stand, one lucky person will receive their prized Malt Whisky.
Other Mobiqa products demonstrated during MCW will be our unique mobi-ticketTM, our award winning mobi-passTM and our versatile mobi-couponTM. Our products have instant commercial use in the real world. They are available for SMS or MMS using 1D and 2D barcodes.
The Mobiqa Malt Whisky Competition will run during the show. Visit us at Stand 12 to see our technology in action.
GignoSystem Europe launch Gen-Site at Mobile Content World 2005
 GignoSystem Europe Limited, a wholly owned subsidiary of GignoSystem Japan, Inc., proudly presents “Gen-Site”, a next generation content management system.
One of the notable key features is that it dynamically generates sites for each language and handset models, which users simultaneously access from carriers across the globe. The system currently covers over 260 handsets in the market.
The system will be officially launched at the show, and live demonstrations will be showcased on the GignoSystem Europe stand at the exhibition (Stand 9).
Karaokini – the Mobile Karaoke Solution from ARX.net
 ARX.NET, the leading Greek mobile content and technology provider, will be showcasing its Mobile Karaoke Solution, Karaokini, at Mobile Content World 2005.
Karaokini is a Java-based mobile entertainment application, available for practically all new generation mobile phone models. Karaokini allows mobile phone users to sing-along to their favourite songs. Users read the song lyrics off their mobile phone screen, while listening to the song’s polyphonic melody. Lyrics and melody are synched, while the text colour changes (from black to red) just before the next verse is due to be sung.
ARX.NET can deliver Karaokini in virtually any language and character set and to any mobile operator around the world. This allows operators to promote current hit-songs, while they are still “hot” in their countries and regions. Visit ARX.net on Stand 45 of the exhibition
Mobile erotica from Cherrysauce
 Cherrysauce will showcase a range of their mobile erotic products, from wallpapers to ringtones, videos and animations, editorial, image packs, chat and more. Visit Cherrysauce on Stand 44.
Mobile Video Content from MMP
 MMP offer a huge range of 3G compatible content – fantastic quality; long duration; great content mobile videos. These videos are sold at a premium price and are very popular with promoters; advertisers; resellers; content aggregators.
MMP have also developed a range of operator friendly content – Entertainment, Fun, Extreme Sports, Calendar Girls and very soft content. This content is available in all popular formats including 3GP and generic JAVA.
MMP offer all the latest video technology with the very best range of fully licensed content. MMP provide a full white-label web and WAP service, with players branded to match your existing products and services. MMP offer a complete billing solution with real-time online stats access.
Pop along and see us Stand 13 and enter our free prize draw!! Drop your business card into the hat and we will draw out the winner on the final day of the show.
Strip Poker Pamela Anderson and Texas Hold’em Poker
 QUEDESJEUX, a European leader in the creation and distribution of mobile entertainment solutions, will be showcasing its latest innovative mobile game titles during the exhibition.
See a full range of sexy games featuring Pamela Anderson’s photographs and videos. Strip Poker Pamela is the latest available release of our strip poker games for 3G Handsets. Gamers are invited by Pamela herself to test their wits in her sexy challenge.
Texas Hold 'Em is the only skills-based mobile poker game where you can win real prizes!
• Compete against 4 virtual players (java) or other human players (Java 3G & Doja)
• Join weekly tournaments
• Win continuous prizes via Premium SMS interactivity
Visit QUEDESJEUX on the 1633sa Publishing Playboy stand at the exhibition (Stand 42).
The Global LBS Challenge – Europe
 NAVTEQ, a leading global provider of digital map data for vehicle navigation and location-based solutions launched the LBS Challenge for application developers in 2003. Broadening the contest in 2004/2005, the Global LBS Challenge attracted the attention of developers, carriers, and device manufacturers from around the world.
Receiving more than 180 entries, these exciting new location-based applications competed for cash and NAVTEQ data licenses. And many of the winners have strengthened industry relationships towards launching their applications.
This year, the one-of-a-kind contest gets even better. You'll compete for a grand prize of €50.000 in cash and €100.000 in NAVTEQ data licenses. Enter your application today in one of these four growing LBS categories:
• Business Applications (Asset Tracking / Field Services / Billing / Buying / Advertising)
• Entertainment & Leisure (Gaming / Location-based Imaging / Athletics / Travel)
• Navigation / POI Look-up / Traffic
• Social Networking (Peer to Peer / Find Me / Personal Security)
All entries will be judged by an elite global panel of industry experts.
Wake up. Follow your dream. The Global LBS Challenge has already opened the door for companies like yours. So don't wait. Make this the year you make the leap.
Destiny calls. Opportunity knocks. Follow the dream by registering today at www.lbschallenge.com or visit NAVTEQ on Stand 32. Deadline for entries is 2 December 2005.
Mobile Kiosk from Alcatel
 At Mobile Content World, Alcatel is showcasing its stunning – and growing – array of user-centric services developed together with leading partners. Among the premier content and services featured are the America's Cup, Fashion TV and others.
Alcatel will display its turnkey solution offering attractive services while generating new revenue, the Mobile Kiosk.
Alcatel's Mobile Kiosk bridges the gap between mobile operators and content providers, with a field-proven solution that enables content aggregation and service delivery in a hosted and operated mode. Alcatel's turnkey solution allows mobile service providers, application service providers and content providers to rapidly and economically deliver a rich portfolio of attractive mobile services. See Alcatel on Stand 39.
Bango focuses on going direct-to-consumer
 Bango will be showing content providers how to market and sell their mobile content direct to consumers at Mobile Content World 2005. Bango is the Direct-to-Consumer sponsor at the show and can be visited on Stand 14.
The direct-to-consumer channel, using the 'browse and buy' model established by the operators is already the fastest growing segment of the mobile content market. But while mobile portals set up by operators such as Vodafone live! have shown the way, major brands such as The Sun, Channel 4 and Ann Summers are now launching their own branded mobile sites and leveraging existing marketing channels with the help of Bango.
Once at the mobile site, visitors now have the opportunity to browse a catalogue of content before deciding to buy using Bango technology. Users only pay for the content they want, an approach that builds customer loyalty and confidence in mobile content services and offers an alternative to the highly criticised mobile subscription services promoted by companies such as Jamster.
With Bango, consumers are not billed until they actually click to buy. Browse and buy technology also allows content providers to identify and profile each individual customer to deliver a personalised experience and optimise the payment options provided. The Bango Service is a globally accessible from any network.
MCP – direct content transfer from Celljump
 Celljump will showcase its MCP - the only device for direct transfer of mobile content and applications to your mobile phone. Simply plug the MCP into the data connector port of your mobile phone, select the desired content using the LCD screen, and your selected content will arrive directly to you mobile phone without the need for WAP, SMS or premium rate phone calls.
The MCP has a wide range of applications, and in addition to traditional mobile content such as games, ring tones, images etc. the MCP will allow software developers to gain presence at point of sale. The MCP provides a safer, more reliable and less cumbersome method of adding content to your mobile phone, anytime, anywhere.
Celljump will also officially launch its games series for Nokia phones and demonstrations will be held regularly at their stand. Promotion packs including MCP samples will also be available for distribution on the Celljump stand (Stand 15).
Valista OffersPlus™ for bundled multi-vendor mobile content
 Valista, the leader in multi-channel payment solutions which enable the purchase of premium services, has launched Valista OffersPlus™ Wireless, a solution which allows mobile operators to rapidly build sophisticated promotions from third-party suppliers and then deploy bundled services to subscribers.
Valista OffersPlus Wireless will enable operators to generate new revenue streams, accelerate commerce, attract new subscribers and strengthen existing customer relationships by offering innovative premium services, content and loyalty programs.
Valista will also showcase their other solutions, including: PaymentsPlus – a multi-channel payments software solution, Streetseller – a multi-channel and cash-based top-up service and their mobile delivery platform. Visit Valista on Stand 19 of the exhibition.
Launch of the WIN Content Exchange
 WIN – the UK’s premier mobile data services provider – are launching its industry leading content management platform at Mobile Content World 2005.
The WIN Content Exchange provides and end-to-end solution for the acquisition, syndication, hosting, distribution and billing of mobile content services across universal platforms including web, WAP, SMS, MMS, voice, java and i-Mode. Visit WIN on Stand 18 of the exhibition.
Experience the best in mobile gaming from ProvisionX
ProvisionX provides the ideal mobile gaming solution for operators. It is an outsourced mobile gaming service delivery platform. It handles the efficient sourcing, management and delivery of mobile gaming content. ProvisionX is a tried and tested solution which has been in use by more than 30 operators, portals and media owners for more than three and a half years to provision mobile games.
To see ProvisionX in action, visit them on Stand 26 of the exhibition. They will demonstrate the process of ordering and downloading a mobile game, and if you are lucky, you might even get one for free.
Intelligent Policy Management from Unipier
 At Mobile Content World, Unipier will introduce the concept of Intelligent Policy Management (IPM). Intelligent Policy Management is the act of defining, describing, creating, updating, executing and managing policies. It addresses the challenges faced by mobile operators, while providing the following benefits:
• Eliminates bottlenecks inherent in the management of existing data services
• Prevents duplication of service logic, business rules and policies
• Enables reuse of defined processes, reducing development costs and decreasing time to market of services and applications
• Significantly improves service provider capacity to launch and promote large quantities of services
Visit Unipier on Stand 33 of the exhibition
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