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Summary
Mobile Content World 2004 was colocated with Wireless Enterprise World 2004 and was a great success on all fronts. Visitor and delegate numbers were up on 2003, a sure sign this event concept and positioning is in line with industry needs.
The conference, which was split into 4 separate tracks to provide delegates with greater choice, flexibility and specialised knowledge, has received the overwhelming endorsement of those that attended. Delegates remarked that the quality of the content and speakers on the whole, matched or exceeded their expectations. Speakers echoed these sentiments, commenting on the consistently high quality of the presentations, and the willingness of the audience to interact and ask questions.
It is this quality and interactive nature of our “talk show host” style in the conference, coupled with the seniority of delegates that sets it apart from the competition.
The exhibition, true to form, attracted a diverse range of industries and executive levels. The structure of the event and the corresponding marketing campaign delivered high level buyers involved in the mobile content and payments space, i.e. mobile operators, media and content owners and technology enablers, as well as enterprise end users sourcing wireless solutions. This was in-line with expectations, and benefited exhibitors wanting to engage directly with decision makers.
The free on-floor educational seminars were a big hit, with the rooms packed out for the duration of the event. This was an important added value item for all sponsors and exhibitors wanting to promote their expertise and solutions to a pre-qualified audience.
Our global marketing campaign utilised a number of delivery channels. This included a massive direct mail campaign, advertisements and inserts in industry publications, email shots and TV advertising coverage through our partnership with CNBC. This ensured the highest possible profile for the show, the sponsors and exhibitors. The supporting PR campaign also delivered the goods, with a large number of European press in attendance. This resulted in numerous interviews for sponsor and exhibitor representatives, which in turn will lead to column inches in various publications.
The GamesFest and live SMS voting further encouraged the level of interactivity, which also proved a big draw-card to the exhibition. The interactive demonstrations as mobile content creation and delivery drew a lot of interest from big corporate brand names, media agencies, post production companies and the like. The GameFest will be a regular feature at Mobile Content World and is expected to be a bigger and slicker event in 2005.
In summary, Mobile Content World & Wireless Enterprise World 2004 was a great success. It delivered a high quality platform for knowledge sharing and customer acquisition. The conference, exhibition and marketing campaign all worked effectively, ensuring sponsors and exhibitors achieved maximum value from their involvement.
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