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Speakers 
 Ms Niki Akhurst,
Commercial Director,
Contopronto
Niki’s past experience includes being part of the successful bid team for the UK National Lottery at Saatchi’s, moving to Camelot and then onto GTECH (who work with 75% of the world’s lotteries) to set up their Europe, Middle East and Africa marketing, gaming and consultancy department.
Her next role was as Strategic and Marketing Director at Action 2000, a company funded by government to drive readiness of the UK for the Millennium Date Change. On successful completion of the project, she went Down Under to set up the Australasian office for a UK marketing group.
Poached by a client (!) she returned to set up the European business development and marketing department for an Australian gaming company and is now heading up the UK operation for a Norwegian company that has developed a realtime payment system through the mobile interface.
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Mr Ray Anderson,
CEO,
Bango
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 Mr Gilles Babinet,
CEO,
Musiwave
Gilles Babinet successfully created and managed various successful businesses as CEO. At the age of 24, he set up Absolut, a consultancy firm specializing in product design and marketing that became, under his management, a major consultancy group in its field in France. Through Absolut, Gilles was involved in the emerging Entertainment mobile market from the very beginning and sold Absolut at the beginning of 2000 to Euro-RSCG, a worldwide communications group, in order to fully dedicate himself to the creation of Musiwave. In 4 years, Musiwave has become the leading European provider of mobile music and entertainment services to telecommunication operators and media (presence in more than 15 countries throughout the world along with 20 mobile operators). The company is quickly expanding in Asia.
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 Mr Sven Baldursson,
CTO,
Landmat
Sveinn Baldursson is the CTO of Landmat and one of the founders of the company. He has an extensive experience as an IT developer and senior manager at leading IT companies, covering projects for media companies, heavy industry, governmental agencies and scientific studies. He has lead the development of the Landmat product arsenal which has been launched with leading mobile operators globally. Mr. Baldursson has a degree in computer science from the University of Iceland.
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 Mr Rosario Basilotta,
VP & Creative Director,
Microforum International
Before being named Vice President and Creative Director of Microforum, Rosario Basilotta founded B-Rush Entertainment in 2002, a start-up that quickly became a top-quality mobile game developer.
Rosario has served the Game Industry since 1999, overseeing the design of more than 40 commercially-published web and mobile games. B-Rush resources were later integrated with Microforum in a deal that placed Rosario at the head of creative development for Microforum’s mobile games division, including all of the group’s marketing and brand management efforts.
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 Ms Wendy L Bernfeld,
Managing Director,
Rights Stuff
Wendy Bernfeld, founder, Rights Stuff BV, is specialized in content licensing negotiations /related rights advice, for traditional media (film, TV, PayTV,) and new media (Internet, mobile, interactive TV, VOD).
Originally from Montreal, Wendy has 20 years (13 in Europe) experience in film/payTV channel startup and program buying, beginning as an entertainment lawyer and then spending the bulk of her career as a senior movie buyer/TV executive in various international networks.
Before forming Rights Stuff (1999), she was CEO of Canal+ International Acquisitions, (and prior to that, VP Program Acquisition/Special Projects) – in the centralized joint program-buying group (FilmNet/Nethold/Canal+) (1993-98), with a particular specialization in major MPAA studio “output’’ deals.
Prior to that she was M.D. Alliance-Atlantis in Europe (1991-93) and before that, VP Program Acquisition for First Choice:Movie Network, (1984-91)
Wendy has a Bachelor of Laws Degree (L.L.B.) from Queens University, after a year of BA/MBA courses in McGill andUniversity of Toronto. She is a member of both the Law Society (Upper Canada) and on the Roll of Solicitors in the UK. Earlier she also practiced law in Canada with Blake Cassels & Graydon; Silverstein’s; and, still earlier, was one of 10 appointed as Law Clerk to the Chief Justice of the Supreme Court.
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 Mr Peter Bettin,
Vice President Payment Activities,
T-Mobile International / Mobile Payment Forum
Peter has been Vice President of Payment Activities of T-Mobile International AG since April 2002. He is a board member of both Mobile Payment Forum and Simpay. Previously he was Senior Director VoiceStream Support Office, managing post merger integration activities VoiceStream, and Senior Director Synergy and Integration Programmes, responsible for a Europe wide synergy programme. Peter joined T-Mobile Deutschland in 1997. Prior to that he was senior consultant and co-project leader for the optimization of processes for a European Supply Chain project for Elf AtoChem SA and Gemini consulting. The early part of Peter’s career was spent at Elf Atochem Deutschland He graduated, in 1988, from Rheinische Fachhochschule in industrial engineering, summa cum laude.
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Mr Ian Biscoe,
CEO,
Cube 80
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 Mr Carsten Boers,
CEO and Co-Founder,
Flytxt
The creation of today's mobile marketing and content industry is partly attributable to the pioneering, visionary work and evangelizing of the mobile medium by Flytxt's founding team. Having driven the concept creation and delivery of thousands of mobile projects, Carsten is recognized as one of the world's most experienced mobile marketers. After co-founding Flytxt in 2000, Carsten lead its sales and client services team, before moving on to set up Flytxt's US operation in 2003. Carsten recently took over the role as Flytxt's CEO. Carsten has received numerous awards, including the Marketing Direct Awards for the Intelligent use of data, both in 2001 and 2002. Prior to Flytxt, Carsten was with the Monitor Company, a leading strategy consulting firm, where he worked on telecommunications, logistics and pharmaceutical projects. He holds a Bachelor of Science degree in Philosophy and Economics from the London School of Economics. Carsten is fluent in both English and German.
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 Mr Duncan Brown,
Director for UK Consulting,
IDC
Duncan Brown is IDC's Consulting Director, managing the custom research activities in the UK and Ireland. With 16 years' experience in the IT industry, he has led many consulting assignments for a variety of IT vendor, corporate and government clients around the world. He specializes in providing strategic advice to his clients, informing and validating their corporate, product and marketing plans. His clients include BT, Microsoft, Intel, HP, Telefonica, Visa International, and American Express, as well as government agencies in the UK, Australia, Hong Kong and the European Union.
Duncan is an expert in providing advice to companies in market entry, and in conducting commercial due diligence for the investment community. He has worked with ICC Bank, ACT Venture Capital, Advent International, Goldman Sachs and Salford Equity.
Prior to his consulting career, Duncan worked as a software developer in the financial services industry, where he worked on the creation of next generation financial services system.
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 Mr Beau Buck,
Managing Director,
mFlix
Beau Buck is an interactive media entrepreneur and founder of mFlix – The Mobile Entertainment Channel. He has also formed several other companies in the mobile media, online gaming, and web commerce areas.
Recognized as an innovator in consumer-facing entertainment and online community services, Beau also serves as a Mentor for The American Film Institute’s Advanced TV Workshop, which explores the effect of new media and the digital infrastructure on television programming, by building prototypes of new-generation TV programming. Additionally, Beau was the Executive Producer of an interactive online game site with sustained 8-hour average user sessions; served as a retained consultant to the founder of the largest web community on the Internet (which is now a part of Yahoo!); and was one of the founders of Pricegrabber.com, a successful online consumer price comparison site and service.
Formed in 2003, mFlix is a pioneer in the field of independent mobile entertainment branding and distribution. The mFlix channel is one of the seven original content partners to the Sprint mobile network, in the U.S. mFlix leverages its relationships with hundreds of filmmakers, animators and producers worldwide, to brand and distribute innovative made-for-mobile video and other entertainment media to operators worldwide.
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 Dr Willms Buhse,
Head of Products and Marketing, Member of the Exec,
Coremedia
Willms Buhse joined CoreMedia, with Deutsche Telekom as lead investor, in November 2003, where he is a member of the executive board and heads the product and marketing division. His responsibility ies include global marketing and communication as well as product management for CoreMedia’s Smart Content Technology, that is used by over 100 customers such as Bertelsmann, Continental, DaimlerChrysler, Deutsche Telekom, Debitel, O2, EPCOS, NEC/Mitsubishi, Nokia, SEAT, T-Mobile, T-Online, Wincor Nixdorf, and the German government.
Mr. Buhse is author and editor of two books and has been speaking at about 80 conferences on the subject digital distribution in the media industry. As interview partner for journalists and analysts, he has been quoted in Billboard, Computerweek, Die Zeit, Frankfurter Allgemeine, Herald Tribune, Musicweek, Music&Copyright, N-TV, Reuters, Spiegel, VDI Nachrichten and numerous research studies. In addition he advised the European Commission and several parliaments in the field of copyright legislation.
In early 2003, Willms Buhse was elected as Vice Chair for the Open Mobile Alliance Download and DRM Group (OMA DLDRM). This group released the first open DRM Standard, that is currently being implemented in many hand sets and in operator networks (OMA DRM v1.0).
Prior of joining CoreMedia, Willms Buhse worked for over five years at Bertelsmann’s world-wide headquarter in Gütersloh, Germany, in Hamburg and in New York. At Bertelsmann's New Technologies Group he began in 1998 as a technology consultant and was quickly promoted to assistant director of new technologies and strategy. During a four-year-long stay at BMG’s headquarter in New York he was co-founder of Bertelsmann Digital World Services, a pioneer in the field of digital rights management (DRM). In various positions, including Senior Director of Marketing and Head of Consulting, he has worked with clients like 3, ATT, BMG, HP, Lycos, Matsushita, Napster, Orange, Universal and others.
Before joining Bertelsmann, Mr. Buhse was a consultant in technology and strategy projects at the German top-management consultancy group, Roland Berger & Partner and advised companies like Volkswagen and Deutsche Bahn. During a European Union Scholarship at the University of Madrid / Alcala de Henares, Mr. Buhse spent his time working in the field of information management in the Spanish airport industry.
Mr. Buhse holds degrees in industrial engineering (Dipl.-Ing.) and in management sciences (Dipl.-Oec.) from the University of Hannover , Germany and a Ph.D. in economics from the Technical Universit Munich. His research thesis is titled: Digital Rights Management vs. the DarkNet – Competitive Strategies and Business Models for the Music Industry.
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 Mr Graham Carey,
Retriever Communications Ltd
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 Mr Juha Christensen,
President, Mobile and Devices,
Macromedia
Juha Christensen is president of Macromedia's mobile and devices business aimed at consumers, mobile operators, handset manufacturers, and consumer electronics manufacturers. In this role, he leads planning, engineering, marketing, and sales of innovative solutions and technologies that "light up" devices ranging from mobile phones to consumer electronics devices such as PDAs, DVD players, interactive children's toys, and set-top boxes.
Prior to joining Macromedia, Christensen served as corporate vice president of Microsoft's Mobile Devices Group from 2000 to 2003, where he was responsible for building Microsoft's franchise in the mobile industry. During his tenure, multiple products were brought to market including Smartphone, Pocket PC, Pocket PC Phone Edition, and Mobile Information Server. Christensen is also credited with building Microsoft's operator centric business model.
In 1996, Christensen co-founded Symbian, Ltd., which began as a Psion PLC spin-off. He developed the business and operational strategy, as well as initiated and led the negotiations with Nokia, Ericsson, Motorola, and Matsushita to bring them into the venture. Christensen served on Symbian's board of directors and managed the company's commercial activities, including marketing, sales, account management, business development, evangelism, product planning, product management, and all overseas operations.
From 1992, Christensen worked at Psion PLC, where he was responsible for delivering several of its pioneering palmtop products as well as pioneering wireless data solutions such as GSM-based and Mobitex/RAM based mobile messaging products.
Christensen currently serves on the boards of Action Engine, Inc., ExpandIT Solutions A/S, and Skyspire, Inc.
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 Mr Ted Cohen,
Senior Vice President, D3 - Digital Development an,
EMI Music
As Senior Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversees worldwide digital business development for this “big five” record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen’s guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio.
In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI’s global new media and anti-piracy efforts. He has worked to establish company-wide digital policies, which have provided EMI’s artists and labels a substantial advantage in the digital music arena.
Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the groundbreaking Webnoize conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year.
Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and various other entertainment, technology and new media organizations. Cohen also held senior management positions at both Warner Bros. Records and Philips Media.
A 30-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to music & technology education efforts such as the Grammy In The Schools Program.
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Mr Keith Cornell,
Chairman and CEO,
Oplayo
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Mr Jean Michel Cornille,
President, Mobile Solutions,
Alcatel
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 Mr Matt Cotton,
Director, Mobile Marketing,
Mobileway
Matt Cotton joined Mobileway in October 2003 as Director of Mobile Marketing. His charter is to expand the range of services and applications offered to Mobileway clients.
Prior to this, Matt was Director at 12snap (one of the leading mobile marketing agencies in the UK) for two years. His other experiences include Marketing Director for the online division of publishing company, News International, and Head of Marketing for Express Group Newspapers.
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 Mr Peter Cowley,
Director of Interactive Media,
Endemol UK
Endemol is an international entertainment company, traditionally focused on creating of TV formats, production and exploitation. Endemol is owned by Telefonica.
As director of interactive media for Endemol UK, Peter’s role is to develop and implement Endemol’s interactive media strategy is the UK. The role is a UK board level position, demonstrating the importance Endemol gives to the exploitation of interactive media.
Strategically, Endemol looks to exploit its TV brands on a multi-platform basis and fund its activities via broadcasters; advertisers or consumers. Increasingly Endemol is looking to develop entertainment products on new media platforms such as mobile, broadband and interactive TV.
Previous to Endemol, Peter has worked in the media, marketing and advertising industries at Freeserve, Cable & Wireless, Videotron and Bartle Bogle Hegarty.
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Mr Mark de Jong,
Exec. VP Corporate Development,
KPN Mobile
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Ms Marit Doving,
EVP, Marketing,
Symbian
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 Mr Malcolm Dunn,
Head of Content Product Business Unit,
Amdocs
After an eight-year spell in investment banking, Malcolm joined Vodafone in 1994, and led the selection and implementation of the Amdocs integrated CC&B system in the UK and the ensuing consolidation of multiple businesses into a single system. Malcolm was subsequently responsible for all IT services providing billing and customer management capability to over 3,000 users.
As Vodafone’s Strategic Billing Systems Executive, Malcolm led the formulation of the billing and provisioning systems architecture for Vodafone Europe. In addition, he directed the GPRS and 3G IT programmes for Vodafone UK.
Malcolm joined Amdocs in 2002 from Portal Software, and is now Head of the Amdocs Content PBU (Product Business Unit). This unit is responsible for the strategy, road mapping and marketing of software products supporting content and next generation services.
Malcolm has a BA (Hons) in Physics and an MBA.
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Mr Huw Evans,
Director, Advanced Mobile Solutions,
LogicaCMG
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 Mr Graeme Ferguson,
Executive Content Development, Global Product and,
Vodafone
Graeme Ferguson joined Vodafone in August 2002 to lead the Content Development Team for Vodafone Global Product and Content Services. This team is Vodafone Group's central content broker providing a single-focus point for the development of commercial relationships with leading multi-market content providers, key media owners and premium rights holders. Graeme's entire focus is to ensure Vodafones' customers continue to have access to the best range of world-class premium content and services.
Over recent months Graeme headed Global negotiations with some of the world's best-known media brands, including The Simpsons, Lara Croft-Tomb Raider, UEFA Champions League and Lord of the Rings. He also headed negotiations for the acquisition of the English Premier league football rights for the UK and Ireland markets.Graeme Ferguson joined Vodafone in August 2002 to lead the Content Development Team for Vodafone Group Services Ltd. This team is Vodafone Group’s central content broker providing a single-focus point for the development of commercial relationships with leading multi-market content providers, key media owners and premium rights holders. Graeme’s entire focus is to ensure Vodafones’ customers continue to have access to the best range of world-class premium content and services.
Over recent months Graeme headed Global negotiations with some of the world’s best-known media brands, including The Simpsons, Lara Croft-Tomb Raider and UEFA Champions League. He also headed negotiations for the acquisition of the English Premier league football rights for the UK and Ireland markets.
Graeme brings with him a great deal of invaluable experience in content development in interactive and traditional broadcast media in general, and next generation (3G) mobile content in particular. Most recently he was Vice President of Business Development at Worldzap, a pioneer in the distribution of premium sport video clips (ie; FIFA World Cup) for next-generation (3G) mobile devices. Graeme’s responsibilities included the design of the commercial model for multi-media content distribution via mobile operators.
Prior to this, Graeme was employed as Director of Business Development (Europe) of QuokkaSports.com, a broadband sports start-up, headquartered in San Francisco. As part of the senior management team, Graeme’s role was to develop and maximise revenue opportunities and acquire premium rights for the company in Europe.
He also spent several years working at NBC and CNBC International where he held a variety of responsibilities in developing international and regional commercial initiatives, as well as planning for the launch of CNBCEurope.com.
Graeme is married with one child and lives in London.
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Mr Adam Flick,
Director, Marketing,
Sony Picture Mobile
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 Mr Jez Frampton,
CEO,
Interbrand Group UK
Jez Frampton is Chief Executive of Interbrand and Innocence.
Jez began his marketing career in advertising working for D’Arcy and more recently Saatchi & Saatchi, where he was Executive Planning Director. Jez joined Interbrand as a Director of Brand Experience and later became Managing Director of Interbrand Interactive.
After winning the Orange business in 2001, Jez led the team in the creation of Innocence, an integrated brand consultancy. In October 2003 he returned to Interbrand as CEO of the London operation, incorporating Innocence and the intellectual property practice, Markforce.
Jez has worked with many different clients including: Budweiser, NSPCC, BA, oneworld, London Eye, the BBC, Toyota, IBM and Orange.
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Mr Steven Gaydos,
Executive Editor,
Variety
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Mr Atilla Gazdag,
European Managing Director,
Walt Disney Internet Group
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 Mr Leslie Golding,
Director, Music2You,
Siemens Mobile
After completing a full time MBA at Manchester Business School in 1995, Leslie moved into the media industry where prior to O2 he worked at EMI and BBC Music.
Initially working for EMI Records in trade marketing - Classical and Jazz, he joined BBC Music to head up business development which included launching the double platinum Led Zeppelin at the Beeb album. In 1998, joining forces with Top Of The Pops producer, he re-positioned the brand including re-launching the now successful CD and sold the format to RTL in Germany with a local version of the programme.
In 2000, he was invited by O2 to develop mobile entertainment services and in February 2002, he presented the vision for launching the world’s first mobile music service over GPRS. Board approval was given to develop a new service and run a commercial trial in 2003 in the UK and Germany. The service included a new compressed file codec, DRM protection and specially developed device built by a division of Siemens. Following unprecedented trial success in summer 2003 with partners including Universal, Sony, BMG, Warner and AIM, O2 signed off plans for commercial launch of the world’s first mobile (GPRS) music service in November 2003 (press launch) and April 2004 (retail launch). The significant media interest generated by the first to market service resulted in the initiative being considered one of the most important strategic projects for O2 in 2004. Media coverage has been extensive including a Daily Mail article of 12 March 2003 which said the company’s shares rose1 ¾p to 43 ¾p on the announcement of this product initiative.
Leslie’s interests are wide and include playing the violin in the North London Symphonia and scuba diving in the Red Sea.
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 Mr Mike Grant,
VP, Marketing & Strategy,
Superscape
Mike Grant is Vice President of Marketing and Strategy at Superscape plc, a leading provider of mobile games and 3D graphics technology to the mobile industry. Mike joined Superscape in 2001 to reposition the organisation as a wireless company, following its long history of providing 3D graphics technology to the PC and internet industries. As well as setting the foundations for its strategy today, Mike has overall responsibility for marketing of its Swerve 3D product line, development of the Swerve licencing framework, and for management of product delivery programs within the company's handset customers.
Prior to joining Superscape, Mike was Director of International Development, and Head of the Mobile Communications practice at leading telecoms strategy consultants, Analysys Ltd. During that time he advised the boards of leading industry players, and government policy makers in Europe, the US and Asia on market, economic, and regulatory issues. He was during this time a frequent commentator on mobile issues on TV, radio, and the press.
He holds a First Class Degree in Electronics, a Ph.D. in Fibre Optic Transmission Systems, and is a Cranfield MBA.
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 Mr Richard Hallett,
Next Generation Product Manager,
Intec
Richard has ten years experience in the software development and telecommunications industry, including billing, fraud management and mobile prepaid. Specific areas of interest include mobile telecommunication signaling protocols, network mediation and provisioning and Intelligent Network architectures.
He is currently a product manager for Intec, focusing on next generation IP based service charging and control strategies.
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 Mr Laurent Herbillon,
Service Dvelopment Director, Mobile Multimedia,
Bouygues Telecom
Laurent HERBILLON is 38. He graduated from the University of Paris Assas-Pantheon where he received a Master in Economics and Econometrics and a Degree in Corporate Finance. He spent several years in the Silicon Valley working for an engineering company. In the recent years he hold various positions in the BOUYGUES Group. In 1998 he took the responsibility of the Business Planning and Regulations department at 9 Telecom Entreprises. In 2000 he started to work for BOUYGUES SA, (BOUYGUES Group Holding Company) as Strategic Planning Director. Since May 2002 he is in charge of the development of new services for i-mode?. Laurent is married and has three children. His hobbies include sailing and art.
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 Mr Matt Hooper,
Vice President of Marketing and Alliances,
elata
As Vice President of Marketing and Alliances at elata, Matt is responsible for strategic and product marketing, product management and development of alliances. With over 10 years of international IT and communications experience across marketing and business development, Matt has held senior positions in the UK and overseas, most recently at Orange where he was a founding senior manager of the Enterprise marketing division. Matt has also managed the marketing operation for BT's global services and business solutions group, based in Asia and has held international management positions at Hewlett Packard and Parametric Technology Software. Matt has a degree in business studies and is an MCIM member of the Chartered Institute of Marketing.
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Mr Stephen Hunter,
Commercial Partnerships,
Vodafone
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 Mr John Hurley,
Vice President,
Valista
John Hurley is Vice President at Valista (formed in 2003 following the merger of Network365 and iPIN) with responsibility for developing the company’s global product and marketing strategy and establishing corporate alliances. Prior to Valista, John was Vice President at Network365, a leading provider of a comprehensive payments and service delivery suite. Since the merger with iPIN, Valista has emerged as the leading provider of electronic and mobile payments software.
Before joining Network365, John held the position of Vice President of Business Development at reverse auction company Demandline.com, where he was responsible for marketing and business development, securing partnership agreements with brand retailers and financial services companies.
Prior to this, John was International Marketing Manager with Lucasfilm, responsible for the global promotional and licensing agreements with international brands such as Pepsi, Tricon Restaurants, Fritolay/Walkers and Kelloggs, on behalf of Star Wars Episode 1, The Phantom Menace. John has also worked as Account Director, Corporate Alliances, for The Walt Disney Company and as Director of Business Programs for British Airways in London and New York.
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Mr John Ingham,
Head of Content Acquisition,
O2
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 Mr Ian James,
Managing Director,
Chrysalis Mobile Solutions
March 2004 Ian was appointed Managing Director of Chrysalis Mobile, with a brief to establish the business as the leading independent aggregator and distributer of mobile music content in the UK, through partnerships with Media, Retail and Mobile Network Operators. Ian is tasked with building and driving forward a team made up of talent from the Music, Broadcast and Mobile telephony arena, with a view to creating a mobile content service that exceeds customer expectations in quality and real value. He is spearheading the development of Chrysalis Mobile with Nick Gregg with whom he jointly devoped the Group mobile content strategy from October 2003.
Prior to his new appointment Ian was Interactive and Digital Director for Chrysalis Radio group. During his time in this role Ian was responsible for developing new channels of communication for listeners and advertisers across the group, using mobile telephony and the Internet.
Ian headed up one of the most innovative and creative teams within the radio group achieving a number of Radio firsts and was instrumental in establishing Chrysalis Radio Group as the industry leader in interactive programming and promotions. With previous experience as Sales Controller at Chrysalis Radio’s Galaxy 101 in Bristol, Ian has over seven years experience in radio
As head of the Interactive team, Ian is responsible for the creation of mobile interaction using SMS, IVR and the web, allowing advertisers with Chrysalis Radio new routes to reach listeners whilst also improving listener loyalty to the all Chrysalis Radio stations.
Ian is also responsible for the creation and execution of Chrysalis Radio's digital commercial strategy - focusing on new ways to educate both potential advertisers and listeners of the benefits digital channels can offer.
Starting his career working as a Sales Manager for the Bristol Evening Post, Ian joined Chrysalis Radio in 1997 as Sales Manager, and was soon promoted to Chrysalis Radio Sales Controller 1998 where he oversaw the Sales strategy for all of Chrysalis Radio.
Born in Bristol, Ian, 28, studied History at Leeds University and lives in Chiswick, West London, with his wife.
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 Mr Paul Jessop,
Chief Technolog Officer,
IFPI
Paul Jessop heads the technology department of IFPI, the trade association that represents the international recording industry. As Chief Technology Officer, he is responsible for all the collective technical activity in the industry. He works closely with IFPI’s legal department on the evolution of internet related legislation and with IFPI’s anti-piracy experts in both the online and offline worlds.
Central to IFPI’s leadership in the transition to internet delivery of music is the development, promotion and operation of identification schemes – International Standard Recording Code (ISRC) for tracks and the Global Release Identifier (GRid) for electronic products – both of which are managed by Paul’s department.
Paul is a Chartered Engineer, a Fellow of the Institution of Electrical Engineers, a Member of the British Computer Society, the Audio Engineering Society and the Royal Institution of Great Britain. He obtained a degree in Engineering and Computer Science at Cambridge and a post-graduate Diploma in Management Studies at Oxford.
Paul enjoys travelling with his family – a wife and two sons, who are all scuba enthusiasts. Paul is a Divemaster and has held an amateur radio licence since 1975. He rides a BMW motorcycle and hopes to return to flying gliders as soon as the current issues in online music distribution are resolved.
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 Mr Tim Jones,
Chief Executive Officer,
Simpay
Tim Jones is CEO of Simpay, launched in 2003 to drive the development of an open m-commerce payment solution. He joined the project in December 2002 from Purseus Ltd, the interbank clearing and settlement company he started in 2000. Before Purseus Tim was Chief Executive of retail banking at NatWest in the UK, where his career stretched back 17 years, during which he worked in the operational research, group payments and strategy divisions. In 1990 Tim co-invented Mondex, an electronic cash system, with Graham Higgins. He was head of IT strategy and policy for the group in 1992 and 1993. Tim graduated from Cambridge with a degree in Natural Sciences in 1976
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Ms Liisa Kanniainen,
Work Group Executive,
Mobey Forum
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Ms Gillian Kennedy,
Commercial Development Director,
Emap Interactive
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 Mr Sean Killeen,
Business Consultant,
EDS
Holding a Masters degree in Political Science and Economics, Sean Killeen was appointed to provide technical assistance to the European Commission for the implementation of a European regional development programme.
Sean first entered telecommuncations in 1997, working for the clearing house MACH in Luxembourg, where he held the position of International Roaming Manager. Two years later he joined US company Western Wireless International, and was appointed to head up the international roaming service for the group.
With extensive knowledge of the GSM industry and much insight into the decision-making processes of the European Union impacting the future telecommunications regulatory environment, Sean is now working for EDS Clearing House on business development issues for mobile commerce, and other future telecommunications services.
EDS Clearing House provides data clearing and interconnect services to over 100 GSM operators around the globe, and processes over one billion call detail records per month. This makes EDS Clearing House the largest such organisation in the world.
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Mr Eskild Krav,
Head of Content Services,
Sonofon
Eskil has more than seven years experience within the telco industry, from
product management to strategic business development. He currently heads up
premium content services at SONOFON as well as traffic generating mobile
portal and community services. Areas include SMS, MMS, download services,
streaming, DRM, business models, etc. with a strong focus on innovation through partners.
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Mr Nigel Little,
Director,
distinctive developments
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 Mr Kenny Mathers,
Director of Product Management,
JAMDAT
Kenny Mathers joined JAMDAT in November 2003 as Director of Product Management. In this role, Kenny is responsible for the definition and delivery of JAMDAT’s European product portfolio. Kenny joined JAMDAT from Motorola, where he was Head of Gaming. In this role, Kenny was responsible for defining Motorola’s mobile gaming strategy, interfacing with the content publishing community and Motorola’s engineering resource to identify key technology requirements and the creation of a content partner support strategy.
Kenny joined Motorola from Nortel Networks where he was responsible for defining Nortel’s gaming strategy for 3G. Before this he worked for Sony Computer Entertainment Europe where he was a European Software Marketing Manager, responsible for the franchise of Disney games as well as the launch of Crash Bandicoot, Spyro The Dragon and Syphon Filter brands on PlayStation.
Before joining the world of gaming, Kenny was an Account Director at McCann Ericsson Advertising.
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 Mr David McGlade,
CEO,
O2
Dave McGlade became CEO of O2 UK (formerly BT Cellnet) in October 2000 and oversaw the successful launch of the new brand and subsequent rise in O2's financial and operating performance, including market leading improvements in customer satisfaction. Today, O2 is the clear leader in mobile data and is the fastest growing operator in the UK.
He has over 20 years of experience in the communications industry. Before joining O2 UK his previous roles included - President of the West Region for Sprint PCS, where he was instrumental in taking the company from its inception to its successful launch and rapid customer growth period. He also held the position of CEO and co-founder of Pure Matrix, a US software company based in Colorado that enables the creation of services on mobile phones; he remains its Non-Executive Chairman.
Dave has been President of Cable AdNet, a pioneer in the cable television advertising business, and President and CEO of Catch TV, a Silicon Valley web and interactive TV solutions provider to the cable industry.
Dave is on the Board of Directors of mmO2 plc, Tesco Mobile, The Link and the GSM Association.
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 Mr Markku Mehtala,
Vice President,
Beep Science
Mr Markku Mehtälä, 34, is Vice President of Beep Science AS, a specialist provider of mobile Digital Rights Management solutions. In Beep Science Mr Mehtälä is in charge of the company’s product strategy, business models and partnerships, driving the innovative company into the future.
Prior to Beep Science Mr Mehtälä was working within the Venture Capital industry, investing in and incubating technology start-up companies specialised in mobile software. In the 90’s Markku was a founder of one of the first mobile application companies in Finland. During his over 10 years career Markku has also hold positions in Internet consulting. Markku holds a Datanomi Diploma Examination from Helsinki Business Polytechnic.
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Ms Margaret Norton,
President and CEO,
Mobilitec
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 Mr Ken Parkinson,
Director of Sales and Business Development, Europe,
QPASS
Ken Parkinson brings over 20 years experience in the enterprise and mobile software sector to his role as director of sales and business development. Prior to Qpass, Ken held the role of business development director at m-commerce software solution provider Network365 (recently merged with IPIN to form Valista) where he was responsible for identifying major new projects with key strategic accounts across Europe. During his times as senior vice president of sales and marketing for Upaid Software, a mobile commerce and roaming solution provider, Ken was responsible for several large deals with mobile operators and financial institutions. Previously, Ken has held a number of sales and marketing roles for leading European software solution providers including GlobeID Software, NetObjects Europe, Stream International and Xircom Europe.
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Mr Stephen Pentland,
Partner,
Spectrum Strategy Consultants
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 Mr Cedric Ponsot,
President and CEO,
Universal Mobile
Cédric Ponsot: 39 years, Masters degree in Agronomic Engineering, and postgraduate studies at ESSEC (ESSEC is a French Management school). Cédric began his career in the Danone Group at Danone France as a marketing manager of certain prestigious brands such as Danette, Bio.... and then became Senior Business Development for new products in Europe from 1995-1997. He left the Danone Group in 1997 to accept the position of CMO at SFR. From 1997-2000, he was instrumental in the incredible development and growth of the company, notably by launching the first content services on cellphones. In 2000, he participated in the expansion of the Vivendi Universal group in the new technologies domain and was appointed Executive Vice-President Marketing International of Vivendi Universal Net. In 2002 he founded Vivendi Universal Net for Mobile (acquired by Universal Music International in February 2003). In 2003, he was named President of Universal Mobile International, which produces and distributes personnalization and content services for cellphone users across Europe, Asia, Africa and Asia-Pacific.
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 Mr David Poticny,
President,
Lucent Technologies
In his role as President, Lucent Technologies Europe, David Poticny is responsible for all Integrated Network Solutions (fixed-line) and Mobility Solutions sales, business development and business operations in Europe. Poticny is charged with aligning Lucent’s sales resources across Europe in the most cost effective way and to fully leverage Lucent’s collective expertise, knowledge and other synergies across the entire business.
Poticny has also been appointed as chairperson of Lucent’s German Supervisory Board. The role of this Board is to supervise and provide counsel for the development of Lucent’s business in Germany.
As President, Mobility Solutions Europe, from March 2003, Poticny was responsible for all Mobility Solutions sales and business operations in Europe. He was formerly Vice President of Mobility Solutions, where he was responsible for Wireless Global Strategy for all wireless infrastructure products and third generation (3G) business development in Europe, Middle East and Japan.
Poticny began working for AT&T in 1970. He worked in development and support of all digital public switching products including the 4ESS and 5ESS and the 3B computer products. He was responsible for the first introductions of these products into commercial service.
From 1983 to 1991 Poticny was responsible for a joint venture between AT&T/Philips located in the Netherlands. He was responsible for technology transfer and implementation of public switching, transmission and operational support products. He lived in the Netherlands from 1987-1991 and was responsible for implementation of products throughout Europe, the Middle East, Africa and Asia.
Poticny returned to the USA in 1991, and joined the Wireless Business Unit. He has been responsible for all new product introductions including AMPS Intelligent Base Stations, Universal Micro Cells, TDMA-CDMA (AMPS Digital), Wireless Subscriber Systems (Wireless Local Loop), Japan Amplifiers, GSM, Intelligent Networks, and the use of 5ESS on wireless. His responsibilities have included systems engineering, development, marketing, product management, customer support, and sales.
Poticny graduated from the University of Michigan with an Electrical Engineering degree. He is a registered professional engineer in the State of Illinois, USA. He also has a Master of Business degree from Loyola University of Chicago.
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Mr Gary Prince,
Business Development Director,
EARTHPORT
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 Mr Simon Protheroe,
Director of New Media and Online Technologies,
Eidos
Simon Protheroe was appointed Director of New Media and Online Technologies in October 2003. He joined the Company in 1993 and served on the Board as Technical Director from 1994 - 2003. Previously, Simon was involved in artificial intelligence research and development in areas as diverse as nuclear power and military image analysis.
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 Mr Bernd Rennhak,
Managing Director,
c.a.r.u.s. Telco Application Service
With a strong track record of high performance software architecture and system integration experiences, Mr. Rennhak spent more than 15 years of his career developing high performance business applications for various industries. He has been managing director of c.a.r.u.s. Telco Application Services since 2002 and oversees product marketing and development for the XTCplus content services and payment platform. He was responsible architect for the CRM, Billing and Accounts Receivable integration program in an Eastern European subsidiary of German Telecom. In his role as chief software architect he assumed the responsibility for the design and integration of the high-volume, high-speed master CRM and Billing system of T-Mobile, Germany. Prior to this position, he served as a specialist for UNIX kernel porting, real-time OS and parallel computing. Mr. Rennhak holds a Master of Science degree in mathematics from Hamburg University.
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 Mr Justin Richardson,
Director, Europe,
Warner Bros Mobile
Justin joined Warner Bros in 2000 to co-found the WB International New Media team and oversee the entertainment leader's Online, Interactive TV & Mobile activities in EMEA. Wireless became a full-time concern in 2002 and Justin was appointed Director of Mobile for Europe tasked with creating a WB EMEA Mobile content publishing business and maximising the use of the Wireless channel to support activity across all the other divisions with Warner Bros. Entertainment Inc.
Prior to Warner Bros. Justin worked in a number of advertising and sponsorship roles for newspaper groups including News International (The Sunday Times), and in Radio working for ITN. Justin was also instrumental in introducing the concept of Online Vertical B2B communities, or Vortals, during his time with B2B conference company, SMI.
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 Mr Alex Rolfe,
Managing Editor,
mobilepaymentsworld.com
Alexander Rolfe graduated from Manchester University in 2000. Shortly after that he was taken into employment by European Card Review – Europe’s leading payments magazine – as the m-commerce editor for a youthful m-payments market. In May 2002 the decision was taken to launch a sister magazine to European Card Review, in the form of a newsletter, which covered the ever widening market of m-payments. Thus Mobile Payments World was born, for which Alexander became, and remains, the managing editor.
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 Mr Thaer Sabri,
Chief Executive,
Electronic Money Association
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Mr Glenn Schuster,
General Manager, Handheld Products,
NVIDIA
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 Mr Jawad Shaikh,
Head of Telecoms and Media Global Research Lab,
CapGemini
Jawad Shaikh is the Head of the C4 Lab at Telecom, Media & Entertainment, an industry practice of Capgemini. He manages this telecom- and media-specific facility dedicated to in-depth industry research and analysis exploring areas such as payment strategies for service providers and content providers and European broadband profitability.
Jawad recently championed a new report, jointly authored with French analysts IDATE, exploring the hurdles faced by the European telecoms industry in 2004. “Telco Strategies After the Crisis: The Quest for Growth” assessed operators' strategies immediately following the market crisis of 2000, before examining the steps necessary to survive and thrive.
During his 8 years with Capgemini, Jawad has undertaken a wide variety of strategy projects, within Financial Services and Energy & Utilities as well as in TMN. Most notably, Jawad has helped develop an e-business vision and strategy for one of Europe’s largest traditional printing companies, and led a project to assess the commercial feasibility of a third-party application developers program for a global mobile operator.
Jawad gained a Bachelor of Science degree in Mechanical Engineering from the University of Engineering and Technology in Lahore, where he was ranked in the top 5% of his graduating class. He went on to earn a Master of Engineering in Engineering Management and Manufacturing from Cornell University (USA), where he was also ranked first in World Class Manufacturing.
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 Mr David Sibley,
Vice President and General Manager, European Marke,
MTV Networks Europe
As Senior Vice President & General Manager, European Marketing Partnerships, Dave Sibley is responsible for a multi-faceted pan-European team entitled ‘European Marketing Partnerships’, consisting of Sponsorship, Ad Sales, Client Service, Trade Marketing, Marketing and Events, Research and Communications.
Widely credited as youth experts, one of MTV Europe’s unique selling points is its credible connection with European youth. Having spearheaded MTV Europe’s ‘integrated marketing approach’ Dave Sibley’s European Marketing Partnership (EMP) group can offer clients the opportunity to fine-tune marketing budgets via on-air, on-the-ground and online opportunities whilst taking advantage of the wealth of disciplines and expertise that fall within the 45 strong EMP group.
Having masterminded the transition from a centralised function to closely cooperating regional teams, EMP can offer clients both local, pan-European and global opportunities which can be fully adapted to meet the needs of each individual client.
A key part of EMP’s remit is its on-the-ground offering, which includes the execution of high-profile parties and sponsored events, key elements of MTV Europe’s pan-European events including Winterjam, the MTV at the Movies package (which includes the infamous MTV party at the Cannes Film Festival), Isle of MTV (MTV Europe’s summer dance event), the MTV Europe Music Awards as well as opportunities at MTV Networks events including the MTV Movie Awards and the Video Music Awards.
Aside from offering youth marketing opportunities to a variety of renowned clients, EMP, under Dave Sibley, are also responsible for the execution of MTV Europe’s pan-European consumer and trade marketing campaigns, pan-European youth research and pan-European press and publicity strategies.
Dave Sibley has been at MTV Europe for 6 years, and joined from integrated advertising agency Stretch Ltd where he was Associate Director. Previous to that he was Junior Advertising Manager at Pepe Jeans Ltd.
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 Mr Christian Sommerfelt,
CEO,
Contopronto
Christian worked 12 years for Scancem & Heidelberg in Norway, West Africa, Singapore and Indonesia within the building industry. During this period, Christian was involved in trading, shipping, plant management and M&A in Asia. Upon moving back to Europe, Christian worked for Teleglobal for 2.5 years, an e-payment solution based in Geneva.
In June 2004, Christian joined Contopronto as CEO, a Norwegian based m-payment solution. Contopronto has been operating in Norway for 2 years, and will launch in the UK in October 2004.
Contopronto will roll out in Europe from 2005, utilizing the European E-money licence awarded by the Norwegian Government in December 2003.
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Mr Oliver Steeley,
VP Wireless Payment Devices, Mobile/Wireless Centre of Excellence,
Mastercard International
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 Mr Dietrich Ulmer,
CEO,
Siemens Mobile Acceleration
Dr. Dietrich Ulmer, 46, is CEO and President of Siemens Mobile Acceleration GmbH (SMAC), a wholly owned subsidiary of the Siemens Information and Communication Mobile Group. SMAC’s mission is to foster early stage start-ups focusing on wireless applications and technologies by providing funding and strategic counsel. Dietrich Ulmer joined SMAC upon its foundation in 2001.
Dietrich Ulmer comes with many years management experience at international high-tech companies and an excellent background for managing complex projects and setting up companies.
From 1997 to 2001, as director of “Strategic Projects - Corporate Strategy” he was chief strategist at VIAG Interkom (now O2) in Munich. Alongside numerous fixed network, internet, and mobile radio projects he also had project responsibility for acquiring the UMTS license, heading the bidder team in Mainz. In addition, he carried out several high-level M&A projects for VIAG Interkom.
From 1996 to 1997 he was responsible for the sectors Telecommunications- and Media-Services at debis AG in Stuttgart. His operational focus was on “Business Development” and “Balance Sheets and Controlling”. Among other thing, he managed the set-up of a new company, Tegaron, a specialist in the transportation telematics sector.
Dietrich Ulmer started his career at the Mercedes Benz AG. From 1985 to 1996 he held various positions in Berlin and Stuttgart. For example, he was personal assistant to a member of the board for three years. In his last function, as head of the “Strategic Projects in the Automobile Sector”, he was responsible for managing the commercial aspects of major international projects and was also responsible for the regional strategy for North America.
Dietrich Ulmer gained his doctorate in sociology at Konstanz University in 1989.
He also holds a masters degree in mechanical engineering from the Technical University (RWTH) in Aachen (1982) as well as a masters in economics also from the RWTH which he completed in 1985.
Dietrich Ulmer is married and has two children. In his spare time, he enjoys sailing and racing his bicycle.
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 Mr Antonio Used,
Content Marketing,
Telefonica Moviles
Antonio Used is responsible manager for the marketing of MoviStar emoción, content portfolio brand of Telefonica Moviles. His tasks are the coordination of the AtL and BtL activities, together with the essential Product Marketing: ensure quality, achieve a balanced offer, incorporate new technologies in the mos customer-relevant and image-building way, maximize incomes, develop a business ecosystem for Content Providers,....
His professional trajectory starts in early 90´s and has always been linked to the marketing and commercial areas in the mobile phone and telecom industry.
He has enjoyed Marketing positions at HQ level in a key European mobile phone manufacturer, has developed a successful Area Sales Manager career in Asia-Pacific and has previously contributed to the network roll-out of Telefonica Moviles.
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Mr Peter Verkade,
Vice President Commercial Activities,
Orange
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 Mr Mark Watson,
CEO and Founder,
Volantis
Mark oversees development, architecture and product management for Volantis. Prior to founding Volantis, Mark spent 15 years at IBM in a variety of positions, including development and management roles in IBM Research, IBM's Development Laboratory at Hursley in the UK, IBM Global Network Services and the IBM Server business. Mark's focus was on advanced networking and open systems, including a spell working on behalf of IBM as part of a open systems development consortium at the British government's National Physical Laboratory in Teddington, UK. He was recognised as IBM EMEA's first Senior Technical Consultant for open systems management, and subsequently spent four years in sales and management roles with IBM's Tivoli Systems subsidiary.
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 Mr Greg Wilfahrt,
CEO,
SMS.ac
Greg Wilfahrt is executive vice president and co-founder of SMS.ac. Mr. Wilfahrt heads the corporate communication and public relation efforts at SMS.ac and assists in developing the company’s strategic roadmap. Prior to his arrival at SMS.ac, Mr. Wilfahrt was vice president of public relations at MP3.com, a publicly traded company that was acquired by Vivendi Universal in mid-2001. He also served as senior vice president of communications at Ubrandit.com, another a publicly traded company. Mr. Wilfahrt earlier founded WWC, an award-winning advertising, public relations and marketing agency that was sold in 1999. He has addressed members of Congress on several occasions on issues related to the distribution of digital content over the Internet and most recently, on content deliverable to mobile devices. He holds a bachelor’s degree in Journalism from San Diego State University.
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Bronze sponsor
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Cocktail function sponsor
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GamesFest partner
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