• The mobile vision and medium term economics
• A place where the mobile device is truly pivotal and essential
  - for the consumer
  - for the enterprise
• Creating dynamic and economically viable content and applications industries
• Standards and industry-wide obligations
• How we get to the future

• How operators and enterprises choose and buy technology, now and in the future
• Consumer market vs. enterprise market - what are the key differences?
• Using technology to bring the operators, developers and end-users closer together
• Looking to the future - what technology investment is required?
• How vendors assist operators in launching consumer and enterprise services

• Developing and licensing global industry standard applications for smartphones
• Identifying the key technologies that work best and leveraging them
• Delivering to drive usage of new services and the effects on mobile content
• Working with mobile manufacturers to bring top mobile phones to the mass market

• How are operators, content aggregators, content creators, chipmakers, service providers and software developers working together in a competitive marketplace?
• Viewing the mobile content world as an ecosystem
• Why no one player or industry can rule the world
• The importance of being ordinary-user centric

• How we listen
• How we watch
• How we buy
• How we work
• How we live

• Doing whatever it takes to build a multi-billion dollar mobile content marketplace
• Why the success of the mobile industry is so reliant on the major content brands?
• Tilting the emphasis from operators and manufacturers to media and brand owners
• Likely outcome: head-on collision or marriage made in heaven?

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• Understanding the relationship between device manufacturer, operator, infrastructure provider, platform and content developers
• How will they differentiate and combine their service offerings?
• Partner management and revenue sharing, how it works
• How are mobile services being deployed in both enterprise and consumer markets?

• Who are the players (buyers, sellers, content aggregators)?
• Licensing branded content to the mobile medium
• "Packaging" rich mobile content
• From TV, films and other traditional media to the mobile

• Key issues of delivering optimised mobile Internet services and content
• Getting the user interface right every time for every handset
• Battle of the brands: managing brand control between content provider and operator
• Independence: why device - and technology - independent content wins
• Key lessons in managing the content delivery lifecycle
• Making life easier - why open standards are crucial

• What type of content will drive the market and what consumer experience can be expected?
• Business impact of advanced 3D from consumers’ price to development costs such as games and user interfaces
• What are the effects on all the players within the mobile value chain, and what can be done to prepare for it?

• Cultural barriers
  - Terminology
  - Time horizons
• Commercial
  - Revenue protection/assurance 
  - Digital rights management
  - Subscription models
• Technology
  - Asset (content) management
  - Seamless provisioning
  - Service enablers
  - Policy-driven approach
  - Intelligent charging

• Understanding entertainment, understanding mobile
• How to fully embrace the mobile consumer
• Multi-platform and interactive content paradigms = new opportunities
• The special place for games, interactivity, experience and personalisation

• Rights issues overview
• When: timing
• Who: your side and their side
• What: what's some alternative content that's working

• From voice and communication to content portals and entertainment
• Delivering a good customer experience to drive usage of new services
• Watch, listen, learn, modify
• From retail device to navigation, simplicity and relevance are what stand between the success and failure of new mobile services

• The impact of digital convergence, content security and digital rights 
• How does DRM apply specifically to the mobile industry?
• What role does technology play?
• The role of the operator in determining how content is consumed
• Apportioning responsibility between content provider, consumer, operator and distributor

• What you pay is what you get - how to charge for digital rights and enforce them?
• Let the consumer decide!
• How do we manage digital rights for bundled services?
• How do we settle for digital rights?
• Digital rights as the digital currency of the future - limitations in implementation

• Balancing content management, distribution-control and mass marketing instincts
• The role of DRM technology in mobile technology delivery systems for mass use
• Possibilities and potential of DRM in the evolving mobile content arena

• Combining broadband with new, technologically-advanced handsets
• Building a sustainable business model for mobile gaming
• The effectiveness of mobile games in increasing ARPU

• How the mobile distribution channel and peer to peer networking is creating new business opportunities for music content
• What are the deals currently in progress?
• What has been the consumer response?
• Dealing with the thorny issues of DRM, services and licensing

• Without easy technology the consumers won’t pay
• Without reasonable pricing, the consumers won’t pay
• Positioning music as a viable platform with a win-win business model

• The vision - one Vs two devices?
• Market potential - awakening the sleepers
• Issues facing the industry
• Levering Siemens to develop a viable platform

• What is device management in the context of today's smart device
• How should content strategy and system strategy be built around the device
• How much will service providers be able to control the device in 3G
• How will device functionality evolve to support new branding and service marketing

• The route towards the ratification of JSR 184, the new universal standard for the delivery of 3D on mobiles
• Technical challenges for software developers, handset manufacturers and operators
• Early games and consumer reaction
• Lessons learned and the way forward

• What kind of impact will entertainment, media and marketing globalisation have on our ability to reach consumers, manage brands and build businesses?
• How does mobile fit into the overall marketing campaign?
• Packaging content - driving consumer adoption through the effective packaging and selling of mobile content
• Branding for service providers and their partners
• Branding handsets and the fashion statement

• TV case study: 24 hour quiz
• 3G case study: Zeppotron comedy content
• Drama on the mobile device: FanTessTic, a MMS soap opera
• Expectations for the future

• The "last frontier" for marketing
• How mobile marketing is being used around the world to enhance brand communication on a personal level?
• The power of marketing on mobile devices including campaign strategy, execution, and ROI levels that simply aren't seen through other marketing media
• Stretching your brand personality to fit the mobile channel

• Major brand owners are in the content industry and can create significant value and advantage
• Using personalised and interactive services to building communities
• Brand extension in the mobile economy
• New mobile opportunities
• New partnership opportunities
• Making co-branding and multi-branding work
• MVNO, the ultimate in brand extension and customer leverage
• The customer relationship and "who owns the customer?"
• Case studies from sport and retail

• Understanding the mind-set of the VC community
  -  Investments trends in wireless
  -  Criteria of companies' selection
• What makes a mobile content deal attractive
• From newly formed start-ups to mature public companies, creating "the next big thing"
• Capitalising on large, high growth market opportunities

• Taking an idea to market - how to
• Sourcing the right VC partner
• How the funding process take place
• Expectations for the future

• From SMS messages to peer-to-peer content sharing
• Key applications fuelling the growth of MMS
• Using MMS to launch new services and optimise revenues
• The revenue importance of MMS content and applications

• IM and mobile communication services
• Positioning and client benefits
• Using IM to develop enhancements to existing services

• Billing for mobile content - understanding the content value chain
• Solutions for managing content partner relationship
• Content-based billing and revenue sharing - how it works
• Improving commercial settlements between operators and content providers

• The necessary move towards services: platform and billing implications
• Who should you work with? How do you know which partners to choose?
• Are there enough compelling content applications around?
• Deciding where the buck stops - who owns the customer when things don't go to plan?

• Establishing the value chain and determining roles and responsibilities
• Forming successful partnerships
• What can be paid for and how?
• What kinds of transactions are most suited to m-payment?
• Tapping into the youth market

• Identifying the key success factors for mobile payments
• Building on the success already achieved

• T-Mobile's progress with m-payments 
• The importance of simplicity in the user's experience
• T-Mobile lighthouse applications - services that inspire customers
• Marketing m-payment services: what has T-Mobile learned?

• Identifying the market players and business models for the new content services
• Establishing how to charge for the new services - prepaid, postpaid, credit card
• Maximising the revenues by implementing an international end-to-end content transaction and payment platform
• Discussing the T-Mobile implementation
• Assessing whether it is possible to have an international blue print - Challenges during an international roll-out

• Examining the progress of industry standards 
• Standardisation: creating an open, interoperable, commonly branded solution
• Building consumer confidence in the security of mobile payments
• Managing network identity: where should control over authentication reside?
• Protecting consumer privacy
• The impact of the e-money directive and scrutinising the dual role of the operator

• Simplicity and usability is key: what is being done to increase usability? What role do mobile devices play in this?
• End-user experience is everything: viewing m-payments as a service not a technology
• Ensuring that m-payments can be made over all operating systems and devices

• Why service providers are essentially valuable to mobile network operators in addressing non-core areas of m-commerce
• The merits of interoperability and its justification for the "big picture" business case
• Offering an e-money stored value solution as a managed service
• Merchant acquisition case study: m-ticketing service provider Teltix benefits from integrated m-payment solutions

• What is an e-money license?
• Why operators will need an e-money license and the implications of this license
• What are the differences between the "rights" an e-money license grants you to operate as an e-bank, and the practice of implementing it? 
• Contopronto's experience of acquiring an e-money licence, passporting it, and implementing it in different countries
• What does the future of e-money license look like and what implications will this have for operators, mobile content providers, and banks?

• Forming successful partnerships between banks and telecoms operators
• What profit/risk distribution can and should be established between banks, operators, content providers, retailers and other parties?
• Overcoming the challenges of delivering financial services via the mobile phone
• How can suppliers, operators, banks and merchants build momentum?

• The economic advantages of electronic prepaid top-up to European operators
• Examining various prepaid scheme to find the right ones 
• Evaluating their effectiveness through cost, convenience and scalability
• The business case for European-based mobile operators: driving cost reduction, revenue growth and mobile data use
• Demonstrating electronic top-up in use in Japan